It’s great to be thought of as attractive! Attractive Innovation Project Award 2018

Last evening (10 Dec 2018), entrepreneur Sophia Renemar from HeraHub, my colleague Anneli Häyrén and I were delighted to receive an award from Uppsala University Innovation for our ‘Attractive Innovation Project’ (meaning we attracted funding and it was considered to have great development potential) on Women as Entrepreneurs: The Meaning of Co-working Hubs for Normcritique and Sustainable Businesses. This Vinnova-funded pilot project is concerned with female entrepreneurs’ use and understanding of co-working hubs in the context of questions about changing labour markets and threats to what one might consider ‘decent work’ (UN 2030 Goal). The project relates directly to Nordwit’s concerns since it involves female entrepreneurs using technology as both a tool and content for running their own small businesses, but importantly also involves normcritical stances towards this. The award ceremony was a jolly occasion: wine, burgers, and lots of very different kinds of innovations which were presented, including many from medicine and life sciences, mostly involving the construction and use of technologies. The event involved funders and angels (= investors) as well as researchers from within and outside of academe. It’s really nice to finish the year on a spot of recognition!

Gabriele Griffin

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